Vexio
An engine that buys the way you describe it
An engine that buys the way you describe it
Branding
Visual Design
9:4132
282001Vexio

I need a black jacket for winter

Here's what I'd pick. I stayed under ₹5,000 and leaned toward water-resistant shells, since that's what you saved last month. The bomber is the best all-rounder — warm enough for December mornings without the bulk.

Vexio's Choice

Shell Bomber★★★★★

Water-resistant full-zip bomber

₹3,999Add to Cart
  1. Water-resistant shell
  2. True to size, slim cut
  3. Free 30-day returns

Shell Bomber★★★★

Water-resistant · slim fit

₹3,999Add to Cart

Wool Overcoat★★★★★

Double-faced · knee length

₹6,499Add to Cart

Quilted Puffer★★★★

700-fill · packable

₹4,299Add to Cart
JacketsPro
Describe it to me
9:4132
locationVexio

Hey, Ayris 👋

What are we shopping today?

JacketsPro
Describe it to me
9:4132
282001Vexio

I need a black jacket for winter

Here's what I'd pick. I stayed under ₹5,000 and leaned toward water-resistant shells, since that's what you saved last month. The bomber is the best all-rounder — warm enough for December mornings without the bulk.

Vexio's Choice

Shell Bomber★★★★★

Water-resistant full-zip bomber

₹3,999Add to Cart
  1. Water-resistant shell
  2. True to size, slim cut
  3. Free 30-day returns

Shell Bomber★★★★

Water-resistant · slim fit

₹3,999Add to Cart

Wool Overcoat★★★★★

Double-faced · knee length

₹6,499Add to Cart

Quilted Puffer★★★★

700-fill · packable

₹4,299Add to Cart
JacketsPro
Describe it to me
THE CHALLENGE
THE CHALLENGE

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

No public link yet

No public link yet

Intricate brand launch
Intricate brand launch
THE CORE IDEA
THE CORE IDEA

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.


Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.

Logo construction & lockups

01

Primary wordmark, Colors & type

Primary wordmark, Colors & type

The wordmark is set in Instrument Serif Regular, unmodified, with default letterspacing.

Vexio

Vexio

Color

#6FE08A

#1B8442

#0E0E0E

Type

Instrument Serif

Instrument Serif

&

&

Instrument Sans

Instrument Sans

02

Construction & metrics

Construction & metrics

Vexio

Vexio

cap height · 1X

cap height · 1X

x-height

x-height

baseline

baseline

X = 158px at 220px

X = 158px at 220px

1X columns ×3

1X columns ×3

X = the cap height of the V. Every spatial rule in this system derives from that one measure, so the mark scales without a second set of numbers. Measured from outlined glyphs: cap height 0.72em, x-height 0.51em, round overshoot approximately 0.006em — too small to draw at this scale, but present.

X = the cap height of the V. Every spatial rule in this system derives from that one measure, so the mark scales without a second set of numbers. Measured from outlined glyphs: cap height 0.72em, x-height 0.51em, round overshoot approximately 0.006em — too small to draw at this scale, but present.

04

Minimum sizes

Minimum sizes

Vexio

Screen — wordmark

Screen — wordmark

88px wide

88px wide

Vexio

Print — wordmark

Print — wordmark

22mm wide

22mm wide

V

V

Monogram floor

Monogram floor

16px

16px

Below the wordmark floor, swap to the monogram — never shrink the full wordmark further. Instrument Serif has fine serifs and thin strokes; they break up first at small sizes and on low-DPI screens. These floors are conventional starting values, not measured from this mark — proof them in print before committing.

Below the wordmark floor, swap to the monogram — never shrink the full wordmark further. Instrument Serif has fine serifs and thin strokes; they break up first at small sizes and on low-DPI screens. These floors are conventional starting values, not measured from this mark — proof them in print before committing.

05

Lockups

Lockups

Vexio

Horizontal

Primary

Vexio

SHOP BY DESCRIBING IT

SHOP BY DESCRIBING IT

Stacked + line

Marketing

V

Monogram

Compact

V

App icon

Dark

V

App icon

Inverse

V

V

V

Favicon set

48 / 32 / 16

V

Vexio

Avatar + mark

Social

Vexio

SELLER

Endorsement

Sub-brand

Ideation and Product Design
Ideation and Product Design
THE PRODUCT
THE PRODUCT

The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid

The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid

The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid

Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive

Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive

Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive

Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.

Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.

Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.

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