I need a black jacket for winter
Here's what I'd pick. I stayed under ₹5,000 and leaned toward water-resistant shells, since that's what you saved last month. The bomber is the best all-rounder — warm enough for December mornings without the bulk.

Shell Bomber★★★★★
Water-resistant full-zip bomber
- Water-resistant shell
- True to size, slim cut
- Free 30-day returns

Shell Bomber★★★★★
Water-resistant · slim fit

Wool Overcoat★★★★★
Double-faced · knee length

Quilted Puffer★★★★★
700-fill · packable
Hey, Ayris 👋
What are we shopping today?
I need a black jacket for winter
Here's what I'd pick. I stayed under ₹5,000 and leaned toward water-resistant shells, since that's what you saved last month. The bomber is the best all-rounder — warm enough for December mornings without the bulk.

Shell Bomber★★★★★
Water-resistant full-zip bomber
- Water-resistant shell
- True to size, slim cut
- Free 30-day returns

Shell Bomber★★★★★
Water-resistant · slim fit

Wool Overcoat★★★★★
Double-faced · knee length

Quilted Puffer★★★★★
700-fill · packable
Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching "black jacket" on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
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Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
Vexio is an AI-driven buying engine bridging traditional e-commerce catalogs with natural language search. Searching anything on a typical marketplace returns tens of thousands of results ranked by ads and popularity not by what you actually meant. The work of comparing, filtering and second-guessing falls entirely on the shopper.
Conversational AI is good at exactly this: understanding intent, asking a clarifying question, committing to a recommendation. My job was the brand and the product a store where the conversation is the interface, built to earn the right to recommend.
Logo construction & lockups
01
Primary wordmark, Colors & type
Primary wordmark, Colors & type
The wordmark is set in Instrument Serif Regular, unmodified, with default letterspacing.
Vexio
Vexio
Color
#6FE08A
#1B8442
#0E0E0E
Type
Instrument Serif
Instrument Serif
&
&
Instrument Sans
Instrument Sans
02
Construction & metrics
Construction & metrics
Vexio
Vexio
cap height · 1X
cap height · 1X
x-height
x-height
baseline
baseline
X = 158px at 220px
X = 158px at 220px
1X columns ×3
1X columns ×3
X = the cap height of the V. Every spatial rule in this system derives from that one measure, so the mark scales without a second set of numbers. Measured from outlined glyphs: cap height 0.72em, x-height 0.51em, round overshoot approximately 0.006em — too small to draw at this scale, but present.
X = the cap height of the V. Every spatial rule in this system derives from that one measure, so the mark scales without a second set of numbers. Measured from outlined glyphs: cap height 0.72em, x-height 0.51em, round overshoot approximately 0.006em — too small to draw at this scale, but present.
04
Minimum sizes
Minimum sizes
Vexio
Screen — wordmark
Screen — wordmark
88px wide
88px wide
Vexio
Print — wordmark
Print — wordmark
22mm wide
22mm wide
V
V
Monogram floor
Monogram floor
16px
16px
Below the wordmark floor, swap to the monogram — never shrink the full wordmark further. Instrument Serif has fine serifs and thin strokes; they break up first at small sizes and on low-DPI screens. These floors are conventional starting values, not measured from this mark — proof them in print before committing.
Below the wordmark floor, swap to the monogram — never shrink the full wordmark further. Instrument Serif has fine serifs and thin strokes; they break up first at small sizes and on low-DPI screens. These floors are conventional starting values, not measured from this mark — proof them in print before committing.
05
Lockups
Lockups
Vexio
Horizontal
Primary
Vexio
SHOP BY DESCRIBING IT
SHOP BY DESCRIBING IT
Stacked + line
Marketing
V
Monogram
Compact
V
App icon
Dark
V
App icon
Inverse
V
V
V
Favicon set
48 / 32 / 16
V
Vexio
Avatar + mark
Social
Vexio
SELLER
Endorsement
Sub-brand

The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid
The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid
The same thread-based model scales from a one-handed mobile session to a desktop research view. Results always arrive as an answer with a recommendation never as an infinite grid

Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive
Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive
Desktop discovery Vexio's Choice leads, alternates follow, related queries keep the thread alive

Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.
Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.
Product detail opens as an overlay, the conversation stays underneath, so nothing is lost.
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